2008年6月10日 星期二

Can Rice Lead to Gold? Marathon Will Offer Test

Can Rice Lead to Gold? Marathon Will Offer Test

Ko Sasaki for The New York Times

Hitoshi Mimura, 59, is a former marathon runner who became a master craftsman for Asics, the Japanese sporting goods manufacturer.


Published: June 11, 2008

Olympic marathon runners are no less obsessed about shoes than the gal pals in “Sex and the City.”

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Ko Sasaki for The New York Times

Mimura fitting a runner for shoes in Kobe, Japan.

Later this month, Ryan Hall and Deena Kastor of the United States plan to begin testing the latest design from the distance-running equivalent of Manolo Blahnik. Their shoemaker is a Japanese master craftsman whose soles are renowned not for space-age gels or air bladders but for the gripping properties of rice husks.

The husks, which are ground and imbedded in the rubber soles of racing flats, are designed to absorb water and to provide up to 10 percent better traction along the 26.2-mile marathon course at the Beijing Olympics in August.

Marathon running does not exactly produce the same kind of skidding as Nascar racing. Still, the Beijing course could become slippery from rain, slick with humidity, slithery at water stops and misting stations, and glassy along a four-mile stretch of stones that have a feel similar to marble.

And no elite marathoner will soon forget the 2006 Chicago Marathon, where Robert Cheruiyot of Kenya — a favorite in Beijing — slipped as he crossed the finish line in first place, hit his head and sustained a concussion.

The rice-husk shoes are custom made for a handful of elite runners by Hitoshi Mimura, 59, a former marathon runner who is a master craftsman for Asics, the Japanese sporting goods manufacturer.

Various shoes made by Mimura have been worn by three recent Olympic marathon champions. His footwear is known for its minimal weight, cushioning and efficiency at dissipating heat, which could play a vital role in the expected hot, humid and polluted conditions of Beijing.

“The Olympics are the epitome of running,” said Kastor, a bronze medalist in the women’s marathon at the 2004 Athens Olympics who, like Hall, is sponsored by Asics. “There is a very small margin of error in preparing and racing. You try not to leave any stone unturned. Those fractions of a second add up.”

Asics first developed the rice-husk concept in the mid-1990s, for use at the 1996 Atlanta Olympics. It was based on technology used by Japanese tire makers to prevent sliding during winter driving, a company spokesman said.

Less than a handful of ground husks are used in each shoe. If a husk becomes dislodged, the resulting tiny crater is meant to suction water and to provide a reliable grip on the road surface. Kastor said she liked the fact that the shoes were also eco-friendly.

Shoes designed by Mimura, officially known as wet-grip soles, were on the feet of Mizuki Noguchi of Japan when she ran through the sometimes marbled and wet streets of Athens to win the women’s marathon at the 2004 Summer Olympics. He also made the footwear for Stefano Baldini of Italy, the 2004 men’s Olympic marathon champion, and the racing shoes — without rice husks — for Naoko Takahashi of Japan, who won the women’s marathon at the 2000 Sydney Olympics.

Noguchi was quoted in a Japanese news report as saying that she slept with the rice-husk shoes next to her pillow the night before the 2004 Olympic victory. At the finish line in Athens, she took off one of her racing flats and kissed it. Later, she called Mimura the “god of shoes.”

Last fall, Noguchi said that she would wear an updated version of her “magic shoes” to defend her title in Beijing. Hall, the American, read a news-agency account of her remarks and became intrigued. This spring, running in a different model of Asics shoes, he finished fifth at the London Marathon and joined the list of marathon medal contenders at the Summer Games.

“I’m looking for a shoe to get excited about,” Hall said. “If you’ve got a shoe that somebody wants to sleep in the bed with, that’s a pretty good shoe.”

(Actually, Noguchi kept the shoes in her bedroom, but not next to her pillow, Mimura said with a laugh by telephone, speaking through an interpreter from Asics’s headquarters in Kobe, Japan.)

Hall and Kastor said they planned to give the rice-husk shoes a thorough test drive to measure cushioning and stability. If they are not satisfied, they will run the Olympic marathon in more generic Asics models. Even under the best of circumstances, marathon runners face sore and swollen feet, blisters and the occasional wandering toenail. Nike and Adidas say they have their own grip technologies involving the use and placement of certain rubber compounds on the soles of shoes.

“It’s kind of like when you’re dating a girl,” Hall said. “For some, it takes two days for them to know that’s the person they’re going to marry. For some, it takes four years. You’ve got to believe in your shoes. I’m as curious as everyone else about what makes this shoe so special.”

Mimura, the shoemaker, is something of a legend in running circles in Japan, a marathon-mad country. A former marathoner whose best time was 2 hours 28 minutes, he went to work for Asics 41 years ago, as an 18-year-old, gluing together the upper and lower portions of running shoes.

In the mid-1990s, as a member of the company’s research and development department, Mimura helped refine the use of rice-husk soles to provide reliable gripping in the rain. Mimura said he first experimented with river sand, plastics and even powdered iron in an attempt to improve traction in racing shoes.

“I found that rice husks are lighter, cheap and have a good grip,” he said.

The Japanese marathoner Reiko Tosa, who finished third in the women’s race at the 2007 world championships, has worn the rice-husk shoes in the past but will not in Beijing. She said she does not need the spongy cushioning because her stride is shuffling, not pounding.

Another Japanese runner, Yuko Arimori, won a bronze medal in the marathon at the 1996 Atlanta Olympics, but she complained that the rice-husk shoes wore out too quickly, Mimura said. So he did not use the technique in making shoes for Takahashi, the 2000 Olympic champion. Still, he risked his reputation, not to mention his job security.

Surreptitiously, Mimura made soles of two slightly different thicknesses, to compensate for the fact that Takahashi’s left leg was eight millimeters — about a third of an inch — longer than her right leg. She had tried a pair of the uneven soles before the Sydney Olympics, but felt uncomfortable.

Still, Mimura felt Takahashi needed such shoes to win and to avoid a recurrence of pain caused by the disparity in her legs. Without Takahashi’s knowledge, Mimura gave her the uneven soles, then wrote a letter of resignation, in case she failed to win gold.

“I decided to take full responsibility because I made this pair against her wishes,” Mimura said of the letter. “I didn’t have to hand it over. It’s still in my desk.”

A year later, Kastor got a first-hand look at the precision of Mimura’s work. She met him for a fitting during the 2001 world track championships in Edmonton, Alberta. Using a tape measure, Mimura spent 20 minutes measuring her feet, Kastor said, including the length and circumference of each toe, the width of her heel, the length of her Achilles’ tendon and the width of her foot at six or seven spots.

“I didn’t know you could get that many measurements for a foot,” Kastor said. “But the shoes he made fit like a glove.”

At his office in Japan, Mimura uses a more high-tech method — three-dimensional computer models — to measure the feet of Noguchi, the reigning women’s Olympic marathon champion. Four or five times a year, he measures her feet at 13 various points. For Beijing, Mimura has made racing shoes for Noguchi that weigh a scant 3.85 ounces — compared with 11 or 12 ounces for an off-the-rack jogging shoe.

“The size of a small Japanese hamburger,” Mimura said of Noguchi’s shoes. “Not a big American hamburger.”

To view the Olympic course, Mimura went to China in April for the Beijing Marathon. He found the course to be flat but composed of various surfaces, including stone (that could cause slipping); newly paved asphalt (which will increase the heat); and concrete that appeared harder than Japanese concrete (perhaps because Beijing’s main roads are meant to accommodate tanks and other military vehicles).

“And the air — I couldn’t see 150 meters away,” Mimura said.

To combat these conditions, Mimura said he had designed the rice-husk soles with a polyester upper layer meant to aid ventilation while resisting dust or sand that could irritate a runner’s feet. He hopes to reduce the temperature inside the shoes from about 109 degrees to 99 degrees.

For cushioning, Mimura has installed a sponge mid-sole that he calls “light and bouncy.” He has also engineered an innersole made of cotton and polyester that is intended to wick moisture produced by sweating and by dripping water poured on the runner’s heads.

“Samurai cannot fight without their swords,” Mimura said. “It is the same for runners and their shoes.”

AVS(數字音視訊編解碼)標準發展

【日經BP社報導】

圖1 AVS產業鏈示意圖(引自AVS標準工作組官方網站)
圖2 龍晶AVS視音頻解碼晶片在高畫質電視上的應用
  中國的AVS產業化的發展步伐似乎並不輕鬆。就在3G產業陣營期盼電信重組帶來的機會時,中國另一項自主標準AVS卻在悄然調整最初的戰略方向,以尋求新的生存突破口。

AVS尋求新的突破口

  AVS(數字音視訊編解碼)標準作為中國第一個音視訊領域的基礎性標準,其存在價值和市場前景已無人懷疑。它對IPTV、數位電視、手機電視、視訊通信、閉路監控等一系列產業都產生了深遠影響。

  日前,AVS標準產業主力承擔方——中科院計算所上海分所所長向媒體表示,AVS標準正從以往聚焦于IPTV、數位電視等核心市場,轉而聚焦網路攝影機等安防市場。其實,安防也是AVS發展的重點市場,只是原來宣傳的力度不大。

  早在去年6月,AVS工作組便成立了AVS視訊監控技術工作小組,推進國內視訊監控格式與標準的制定工作,並將視訊監控的標準則定為了AVS-S,並有望在明年成為國家標準。

  今年2月,首款基於中國AVS標準的“龍眼”網路攝影機已正式量產。種種跡象表明,AVS開始將視訊監控安防市場作為了新的突破口。

AVS前景好但步履緩慢

  目前,AVS已經打造出一條從AVS編碼器、AVS-IPTV系統到AVS解碼器、AVS解碼晶片的完整產業鏈。能夠生產AVS編碼器的廠商已經有3 家,分別是上海廣電集團、北京聯合信源和美國Envivo公司。晶片廠商有展訊、龍晶、恩智浦和美國博通等著名廠商。華為、中興、上海貝爾阿爾卡特、UT 斯達康等廠商可以提供商用化的AVS-IPTV業務系統。各廠商的系統已基本成熟,並且同系列IPTV系統在國內已經有大規模商用的案例。機上盒終端方面 更是百花齊放,朝歌、大顯、長虹等多家廠都已經加入了AVS機上盒廠商的陣營。

  AVS的出現主要是為了解決系統業者和內容提供商收費的問題,AVS只向設備收一元人民幣,這樣使應用的開展比較容易。儘管AVS的產業化道 路可行,但困難依然存在:產業鏈中很多環節的廠商對AVS還抱觀望態度,而且投資AVS產業與MPEG-4和H.264標準相比短期內也看不到多大利潤, 這些都阻礙了AVS產業的快速發展。

  與其他標準比,AVS的頻寬要求比較低,這對於系統業者來說,選用AVS標準可以節省很多頻寬資源,而且只要升級原有設備,加一個AVS晶片 和一個轉碼器,就可以支援採用AVS標準的內容。但這對於系統業者來說,設備變更需要付出更多的成本支出,而更令他們擔心的則是內容,目前採用AVS標準 的內容並不豐富。另外,作為AVS的應用部門,廣電系統擔心AVS產業鏈不夠健全,相關設備不夠完善,因而對AVS的支援力度不夠。廣電系統的態度不明 確,讓產業鏈條上的各大廠商不敢大膽投資,影響了AVS的進一步推廣。

  另外,中國國家廣電總局移動電視(CMMB)指定的編解碼標準是第二代信源編碼標準MPEG4和DRA,AVS不在名單中,MPEG4和DRA目前基本壟斷著市場,這也給AVS的推廣帶來了一定阻力。

電信重組讓AVS的IPTV之路迷茫

  中國電信業進行的重組,即中國鐵通併入中國移動,中國聯通分拆雙網,鼓勵中國電信收購聯通的CDMA業務,聯通與中國網通組成新聯通集團。重組後的三家電信系統業者都可以進行全業務經營,固網格局將產生一些變數,他們對於IPTV的支援目前還不明朗。

  之前中國網通高調宣佈,把推進AVS標準作為網通技術創新戰略的核心。中國網通集團的AVS-IPTV互動電視系統已在遼寧大連網通公司投入 商用。在大連的實驗現在有53個頻道,由上海文廣提供節目,還有各個省衛視的節目及VOD點播。系統方面、VOD及主波等各個方面的測定都比較圓滿。但隨 著電信重組的開啟,聯通GSM網將與網通合而為一成為全業務系統業者。這意味著雙方將把更多資源投入到行動通訊業務上,網通在IPTV方面的佈局將受到一 定影響。

  中國電信此前也是大力支援AVS發展的,而經歷此次重組之後,新電信與新聯通毫無疑問會在行動通訊網路上加大投入,拓展各自在行動通訊市場的佔有率。對於固網運營的戰略方向現在還不得而知,這勢必對IPTV的發展產生影響。

結語:AVS需要大家的支援

  現在AVS與MPEG-4的技術融合已經沒有問題,而且AVS在技術上還有優勢,頻寬需求低、專利費低,競爭力是不言而喻的。AVS產業目前最大的問題依然是商業化問題,推廣的前提是AVS必須能夠保證產業鏈各方的經濟利益。

  現在AVS的產業化已接近成熟,但AVS不是一個單獨的技術標準,還涉及到很多重大的應用與合作,產業化的關鍵是得到大規模的應用,還有政府 的大力支援。隨著北京奧運會的到來,基於寬頻的IPTV、高畫質電視、手機電視的應用,AVS的產業化進程將再次提速,而且網際網路視訊也可以為AVS提 供發展空間,如果AVS得到了大廠商和網民們的認可,則將成為真正有價值、有競爭力的標準。(特約記者:賈子昂)

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