MIT Technology Review
Weekend Reads: Solar panels contribute only about 20 percent of the total cost of a solar system. Most of the money goes to companies, like SolarCity, that install the panels and connect them to the grid. Back in 2012, right when they filed for an IPO, we reported that SolarCity’s success might be partly due to staying out of solar-panel manufacturing. Ironically, that’s the market it’s breaking into with its new gigafactory.
SolarCity, which is now the country’s largest provider of rooftop solar panels, is in the news again because Musk wants Tesla to buy it. This weekend we look back on stories about SolarCity’s past success and future challenges.
Why SolarCity Is Succeeding in a Difficult Solar Industry
The secret is using existing technology.