Google Instant: Quick, Quick, Quick–But Not Psychic
When Google CEO Eric Schmidt gave a keynote address at the IFA show in Berlin yesterday, he talked about "a new definition of Google. ...
The Matthew effect (or "accumulated advantage") in sociology is the phenomenon where "the rich get richer and the poor get poorer". Those who possess power and economic or social capital can leverage those resources to gain more power or capital. The term was first coined by sociologist Robert K. Merton in 1968 and takes its name from a line in the biblical Gospel of Matthew:
For to all those who have, more will be given, and they will have an abundance; but from those who have nothing, even what they have will be taken away.
谷歌对搜索结果呈现方式进行重大改变 Google unveils key update on searches
Google has unveiled changes to the way it presents search results in what it described as one of the most significant updates in its 12-year history.
The new approach is intended to help users find results more quickly, though some search experts said that indirect changes to how users conduct their searches could also have a wider impact on the many businesses that advertise on Google or rely on traffic from the search engine.
The new feature, called Google Instant, displays full search results as users type in queries, without waiting for them to finish typing or to hit “enter”. “It’s searching before you type – we’re predicting what query you’re likely to do and giving you results for that,” said Marissa Mayer, Google’s head of search products and user experience.
这一名为Google Instant的新功能，在用户键入问题的同时，即可显示完整的搜索结果，而不必等待输入完成或敲击“回车”。“搜索在输入之前就开始了——我们会预测你 可能会问的问题并提供相关结果”，谷歌搜索产品及用户体验主管梅里莎•梅尔(Marissa Mayer)表示。
The approach should shave two to five seconds off the average search, Ms Mayer said.
Sergey Brin, co-founder, said the technological advances that had contributed to the new feature highlighted “a little bit of a new dawn in computing”, as companies such as Google, Apple and Amazon experiment with new user interfaces to make it easier to find and use information.
Google said it could not yet determine how far Google Instant would change search behaviour, but some analysts said the impact of the launch could reverberate through the online economy that has built up around the Google search service. “It’s potentially enormously significant,” said Greg Sterling, a US search engine analyst. “Anything that changes the way people interact with search results will affect the many businesses that rely on search.”
谷歌表示，该公司还不能确定Google Instant将在多大程度上改变搜索行为，但一些分析师称，新功能的推出将会对围绕谷歌搜索服务建立起来的线上经济产生深远影响。“它有可能极其重要 ”，美国搜索引擎分析师格雷格•斯特林(Greg Sterling)说。“任何改变人们与搜索结果之间互动方式的产品，都将对众多依赖搜索的业务产生影响。”
He and other analysts said that search users could be drawn to the top results that Google returns as they type their queries, giving extra prominence to companies whose websites come out high in search results. By putting greater emphasis on the top results, the change could have important implications for any business that uses so-called search engine optimisation to try to gain prominence in search results, Mr Sterling said.
Google executives said the new feature should not change the search results that users eventually click on, since the underlying relevance algorithms used to determine the order in which results are shown had not changed.